Cooper & Cooper Mental Health Group, PLLC
Doing business as River Valley Therapy Co.

Effective Date: 12/12/25

Cooper & Cooper Mental Health Group, PLLC, operating as River Valley Therapy Co., is a mental health practice licensed in the State of Arkansas. We are committed to protecting the privacy and confidentiality of your personal and health information in accordance with applicable federal and state laws.

This Privacy Policy describes how information is collected, used, disclosed, and protected when you visit our website or receive services from our practice.

Applicable Laws and Standards

Our privacy practices comply with:

The Health Insurance Portability and Accountability Act of 1996 (HIPAA)
The HIPAA Privacy Rule and Security Rule
Arkansas Code Title 17 governing behavioral health professionals
Arkansas Department of Human Services behavioral health standards
Arkansas telehealth statutes and professional board regulations
Applicable ethical codes for licensed mental health professionals

Where Arkansas law provides greater privacy protection than federal law, Arkansas law controls.

Information We Collect

Personal Information

We may collect identifying information such as:

Name
Date of birth
Phone number
Email address
Mailing address
Emergency contact information

Protected Health Information

If you engage in services, we collect and maintain protected health information, including:

Clinical assessments
Treatment plans
Progress notes
Diagnoses
Scheduling records
Billing and insurance information

Website Information

When you visit our website, limited technical data may be collected, including IP address, browser type, device type, and pages visited. This data does not identify you personally and is used solely for operational and security purposes.

How Information Is Used

Your information may be used for:

Mental health assessment and treatment
Care coordination and clinical consultation
Appointment scheduling and communication
Billing, claims processing, and payment collection
Quality assurance and compliance
Legal and regulatory obligations

Information is used only for purposes permitted under HIPAA and Arkansas law.

Confidentiality and Professional Standards

All services provided by River Valley Therapy Co. are governed by professional confidentiality requirements and ethical standards applicable to licensed mental health providers in Arkansas.

Confidential information will not be released without written authorization except when disclosure is required or permitted by law.

Required Disclosures Under Arkansas Law

Confidential information may be disclosed without authorization when:

There is reasonable suspicion of child maltreatment or neglect as required under Arkansas Code § 12-18-402
There is reasonable suspicion of abuse or neglect of an endangered or impaired adult
There is a serious and imminent risk of harm to the client or others
Disclosure is required by court order or lawful subpoena
Disclosure is necessary for supervision, consultation, or training purposes
Disclosure is otherwise required by state or federal law

Only the minimum necessary information will be disclosed.

Telehealth Services

Telehealth services are provided in compliance with Arkansas telehealth statutes and professional board requirements.

Telehealth may include video sessions, electronic documentation, secure messaging, and electronic scheduling systems.

We utilize HIPAA-compliant platforms whenever available. Clients acknowledge that electronic communication involves inherent risks despite reasonable safeguards.

Electronic Communication

Email, text messaging, and online portals are used for administrative purposes only and are not intended for crisis communication.

Electronic communications are not guaranteed to be secure. By choosing electronic communication, you acknowledge and accept these risks.

Website Contact Forms

Submitting information through our website does not establish a therapeutic relationship.

Website forms are intended for general inquiries only. Please do not submit confidential clinical information through online contact forms.

Record Retention

Clinical records are maintained in accordance with Arkansas record retention requirements for mental health providers. Records are securely stored for the minimum period required by law.

Data Security

We maintain administrative, physical, and technical safeguards, including:

HIPAA-compliant electronic health record systems
Encrypted data storage
Role-based access controls
Secure telehealth platforms
Ongoing compliance monitoring

No electronic system can be guaranteed to be completely secure.

Third-Party Service Providers

We may use third-party vendors for:

Electronic health records
Telehealth services
Scheduling systems
Billing and payment processing
Website hosting

Business Associate Agreements are maintained when required under HIPAA.

Client Rights

Under HIPAA and Arkansas law, you have the right to:

Access your health records
Request amendments
Request restrictions on certain disclosures
Receive an accounting of disclosures
Request confidential communications
File a complaint without retaliation

A full Notice of Privacy Practices is provided at intake.

Children and Minors

Services for minors are provided in accordance with Arkansas consent and confidentiality laws. Parental access to records is governed by state statute and clinical judgment.

Changes to This Policy

This Privacy Policy may be updated as laws or practice operations change. Updates will be posted with a revised effective date.

Important Note

This website privacy policy is informational and does not replace the full HIPAA Notice of Privacy Practices provided to active clients.

Contact Information

If you have questions about this notice or wish to exercise your privacy rights, please contact:

River Valley Therapy Co.
Cooper and Cooper Mental Health Group PLLC
PO Box 1337
Greenwood, AR 72936
P: (479) 551-8420
F: (501) 426-8270
www.RVTherapyCo.com
Admin@RVTherapyCo.com